Step 2 - Making your Scheme a Success
Step 2
Helpful Tips
1. Get the people who manage your organisation on board
a. A successful scheme has support from the top to the bottom within an organisation. Without support from the managers of an organisation the effectiveness of the scheme will be greatly reduced from the beginning.
b. Gain their agreement on how the scheme will be run within your organisation and what can be done to promote the scheme.
c. Agree how and for what the points will be redeemed.
d. Ask a manager of the organisation to act as “Scheme Champion”.
e. Read our Terms and Conditions.
2. Someone has to be responsible
a. Make someone responsible for managing the scheme within your organisation. Without this the scheme will drift and become ineffective. You need a scheme manager.
b. Nominate a 2nd in command, someone to take over the scheme should your scheme manager not be available.
3. Get everyone within the organisation involved
a. Tell everyone about the scheme, if they don’t know they can’t contribute.
b. Tell everyone what, how and where and if appropriate who.
c. Use the letter, newsletter and poster downloads in the Schemes>Marketing Resources section of our website.
4. Enlist the support of people outside your organisation
a. Make a list of all the people and organisations that can contribute to your scheme. Think laterally. Ask colleagues for their ideas.
b. Ask your suppliers and customers. Who else does your organisation interact with?
c. If you are an education organisation ask the families of your students to support by donating items and by parents’ organisations supporting, either through donating items or setting up their own schemes and donating their points to your scheme.
d. Use the letter and newsletter downloads in the Schemes>Marketing Resources section of our website.
e. Utilise the press releases and leaflets in the Schemes>Marketing Resources section of our website.
5. The schemes are continuous so keep recycling
a. From the outset you need to communicate that the scheme is not a one time event but an on-going process.
b. Keep everyone updated on how the scheme is performing. How many points have you accumulated? Check our website and let everyone know.
c. Are parts of your organisation performing better than others? Inform everyone what is working well so they can emulate.
d. Celebrate the success. What have you redeemed? What benefits has this provided?
6. Don’t fall at the last hurdle
a. Ensure that the items being collected for recycling are the correct items.
b. Once you have collected the items for recycling take the time to parcel them correctly. After all your great efforts don’t let inappropriate packaging let your scheme down.
c. Read our Terms and Conditions.
Marketing Materials
Here find all the marketing materials to help your scheme to be a great success. The materials include:
Making your Scheme a Success - advice and suggestions to help make your scheme a success
Business/Sponsor Recruitment Pack - to help you enlist the support of local businesses, they can collect and donate their points to you
Posters - to raise awarness of your scheme
Leaflets - for members of your organisation to spread the word
Newsletter Articles - to include in your newsletters to tell everyone about your scheme
Letters - to inform everyone about your scheme and help ensure they all contribute
Press Releases - to inform the wider community about your scheme and gain greater support
Web Banners & Logos - you can include these on your website or literature to help let people know about your scheme
To Download
We have created marketing materials specific to our recycling partners' organisations so please scroll down and select the image below that relates to your organisation or the relevant option from the Marketing Recources menu on the left. Here you will find all the materials listed above.
They are in Microsoft Word and PDF format and can be downloaded simply by clicking on them. You need Adobe Reader to open the PDF downloads. If you don't have this installed on your computer then visit www.adobe.com/uk where you can download it for free.
Once you have downloaded the documents you can then personalise them for your organisation. You can choose whether to use them electronically or print copies, or both.
Good luck with your scheme. If we can be of any assistance then please let us know.
- Associations & Clubs Scheme Resources
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- By Reciproc8
- Education Scheme Resources
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- By Reciproc8
- Sports Clubs Scheme Resources
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- By Reciproc8